Content. We hear about it all the time and are encouraged to produce more of it. But what is content? Simply put, content is anything that you create that communicates an idea. Content can be a blog, a white paper, a video, or an audio recording. “Content marketing” is the practice of creating and distributing valuable, relevant, and consistent content to attract and retain your audience. The ultimate goal is to...

A strong job market with low levels of unemployment would appear to be good news, but it can also be misleading. There may be many available jobs, but that doesn’t mean a person lacking key qualifications or relevant experience will easily secure a role in a new field or discipline. It will take more than an employer’s desperation to prompt them to hire an “unproven” resource. There is a huge diff...

Are you unemployed? Has your partner been laid off? Do stories about layoffs worry you? Don’t despair. Unemployment can be a blessing in disguise. Regardless of age or occupation, people who have positive attitudes, work hard, and take time to reevaluate goals usually come out ahead. They become stronger, wiser, more confident and fully employed. Weathering unemployment 1. Understand basic psychological...

At some point, many of us find ourselves in a job search that’s taking longer than we expected. It might be due to our age, a gap in employment, a change in our industry – or simply that the luck of “happening to know someone” that got us into a past job isn’t turning up right now. And since employers want to hire motivated people, problems with job search motivation can create a vicious cycle...

Are you wondering whether you should make changes in your career - and life? Are you satisfied with your job? Responding “yes” or “no” to the following questions, may help you get a clearer picture of whether you should consider a job shift. 1. Is your body sending you messages? Do you have lingering colds? Trouble getting out of bed on a work day? 2. Are you constantly thinking, “I can...

I love the phrase, “you don’t know what you don’t know,” because it is one that regularly arises in my head or in conversation. It’s especially true for executives who suddenly find themselves embarking on job search. Although it’s usually not a sudden decision, the abruptness of the changes they find themselves embarking on feels startling. For example, if you haven’t compose...

During the period following World War II, until the late 1970s, the American economy experienced unprecedented growth, driven by the middle class. About half of those among the postwar middle class were blue collar workers. Buoyed by strong wages and often protected by labor unions, the working class was also the middle class. The factory worker lived next door to the engineer. Their children were friends. They shared commo...

If you dream about having a different career, but don’t act on that dream, you may be operating under the assumption of a career myth. In this article, I expose 10 myths, sayings you’ve heard before that simply are not true. Let’s explore them. Career Myth #1: You can’t make a living doing something you really, truly love This is the grand-daddy of career myths, the belief that you can’t...

It’s probably not news to anyone that candidates and employers behave differently in a hot job market than they do in a tight one. When jobs were scarce, candidates may have been victims of company ghosting (they interviewed and never heard another word from the company). With few jobs and abundant candidates, some employers didn’t think they had to bother with basic courtesies. In tough times, some people might...

The Best Job Search Tool Isn’t an App or Spreadsheet. Are you tired of reading countless self-help blogs in the quest for landing a job? Are you crumbling under the weight of unemployment? For millions, the waking nightmare of unemployment, and even underemployment, feels like a never-ending cycle of applications, waiting and researching. Even the most qualified of job seekers find the mounting pressure of se...