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Associate Athletics Director - Fan Engagement
San Antonio, TX
Job Description
Associate Athletics Director - Fan Engagement
Location: San Antonio, TX
Regular/Temporary: Regular
Job ID: 11799
Full/Part Time: Full Time
Org Marketing Statement
The University of Texas at San Antonio is a Tier One research university and a Hispanic Serving Institution specializing in cybersecurity, health, fundamental futures, and social-economic transformation. With more than 34,300 students, it is the largest university in the San Antonio region. UTSA advances knowledge through research and discovery, teaching and learning, community engagement and public service, and with an intentional focus on career readiness the university produces more graduates for the workforce than any other institution in the region. It is a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world. UTSA has been recognized as a Top Employer in Texas by Forbes Magazine. Learn more , on or on , , , or .
Posting End Date: Open Until Filled. At the discretion of the hiring department, this position posting may close once a sufficient number of qualified applications have been received.
Salary Range: Commensurate with education, experience and qualifications.
Hours: up to 40 hours per week, exempt.
Required Application Materials:
- Resume is required.
- Cover letter is preferred.
Essential Functions
Job Summary
Function:
The Associate Athletic Director of Fan Engagement will provide leadership for fan/community engagement, marketing, and game day experience to help drive revenue and fan/student attendance through the development and implementation of an innovative and strategic fan engagement and marketing strategy.
The successful candidate will utilize industry-wide best practices, game day environment, and community partnerships to actively engage fans, enhance fan acquisition, and grow affinity for UTSA Athletics. Supervise and direct the external areas of marketing and community engagement. Serves as a key member of the leadership team; reporting directly to Senior Associate AD for Strategic Communications.
Core Responsibilities
- Day-to-day oversight of the Marketing and Fan Engagement Department.
- Enhances and manages athletics department fan engagement opportunities on game days including pregame activities, the in-game environment/atmosphere, and other programming and strategies that result in extraordinary experiences for fans.
- Responsible for creating and implementing an aggressive marketing and promotion plan with an emphasis on increased revenue, fan attendance, and game experience, including increasing awareness and attendance, engaging students, and enhancing customer experience.
- Responsible for coordinating all special events, including Let's Go 210 Day, Hispanic Heritage Games, etc.
- Collaborates with Assistant AD for Creative Services to develop compelling and engaging video board content.
- Collaborates with campus and external partners to achieve the goals of increasing fan engagement, revenue generation, and brand/program exposure. Serves as liaison with the UTSA Spirit of San Antonio Band and serves as a representative on the Marketing Advisory Board. Responsible for developing relationships with UTSA Student Affairs, Student Organizations, Greek Life, etc., to increase student attendance at games.
- Oversight of the Conference's marketing initiatives.
- Performs other duties as assigned.
Required Qualifications
- Bachelor's degree from an accredited institution.
- Three (3) years of relevant work experience in collegiate athletics or professional sports and direct marketing, fan engagement, communications, branding, and storytelling concepts, principles, procedures, and techniques for a Division 1 Athletic Department.
- Experience hiring, training, and managing staff.
- Experience managing projects from ideation through execution.
- Excellent verbal and written communication skills and highly developed interpersonal interaction skills including the ability to exchange and interpret information to influence others.
- Established a history of directing multiple external units and revenue generation.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Ability to create a budget, manage expenses, and negotiate vendor and personnel contracts.
- Ability to work as a member of a collaborative, high-performing team.
- Innovative, out-of-the-box thinker.
- Working knowledge of the NCAA rules, guidelines, and principles.
- Must be an effective communicator, with a strong ability to relate well to students and staff, as well as the community.
- Thorough knowledge of social media platforms including Facebook, Twitter, Instagram, etc.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualification
- Master's degree from an accredited institution.
- Five (5) years of experience working in collegiate athletics or professional sports and direct experience in marketing, fan engagement, communications, branding, and storytelling concepts, principles,
procedures, and techniques for a Division 1 Athletic Department. - Three (3) years of experience managing fan experiences and in-game promotions.
- Experience in analytics and the ability to develop analytical reports as well as make data-driven decisions.
- Experience using Adobe Creative Suite, Sound Director software, video production software, and workflows.
- Experience managing contractors.
Additional Information
- UTSA is a tobacco-free campus.
- This is a security-sensitive position. Employment is contingent upon a successful background check.
- Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
- Valid driver's license and Motor Vehicle Record (MVR) as applicable as applicable.
Working Conditions
- Office environment.
- Requires personal computing equipment, telephone, multi-functioning printer, and calculator.
- Ability to travel to and from meetings, training sessions, or other business-related events.
- Occasional after-hours and weekend work or overtime may be required.
Special:
- Holidays, travel, and early morning required.
Physical Demands:
- Sedentary work; sitting most of the time. Jobs are sedentary if walking and standing are required, only occasionally.
- Exerts up to 10 lbs. of force occasionally.
This position will be primarily located on campus. Travel and parking expenses are the employee's responsibility.
Equal Employment Opportunity
As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination. Women, minorities, people with disabilities and veterans are encouraged to apply. UTSA campuses are accessible to persons with disabilities.
To view the full job posting and apply for this position, go to
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Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full or Part Time
Required Education
Bachelor's Degree
Required Experience
3 years
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