Number of Job Openings Available:

Date Posted:

Department:

Shift:

Shift Length:

Hours Per Week:

Union Contract:

Weekend Rotation:

Job Summary:

Key Position Details:

• This is a Hybrid position.
• Will report onsite based on business needs.

Job Description:

Encompasses managing and enhancing AllinaHealth.org through strategic content management, improvement projects, and the development and implementation of effective SEO strategies. Collaboration across functions, including Digital Experience, Marketing Strategy, IT and more, to ensure a cohesive and brand-aligned online presence that drives business objectives.

Principle Responsibilities

• Strategic Website Content Management
  • Lead the planning, development, and optimization of web content in alignment with organizational goals. This includes content creation, migration, regular audits, and strategic updates to ensure relevance and engagement.
• SEO Strategy and Execution
  • Develop and implement SEO strategies, including keyword research, technical SEO, off-page optimization and local SEO, to increase visibility and drive web traffic. Collaborate with cross-functional teams to ensure SEO best practices are integrated across digital marketing efforts.
• Cross-functional Collaboration
  • Work closely with Marketing, Communications, IT and other teams to ensure SEO and web content strategies support overarching business and marketing objectives. Ensure cohesive content and design alignment with the Allina Health brand and compliance standards.
• Data-Driven Insights and Reporting
  • Utilize analytics and SEO tools to measure performance, identify trends, and make data-driven decisions to optimize digital marketing efforts. Regularly communicate insights and progress to internal teams and stakeholders.
• Project Management
  • Define and manage project tasks and resources. Lead cross-functional project teams to achieve milestones within budget, timeline and scope. Proactively adjust priorities based on stakeholder needs and industry best practices.
• Innovation and Process Improvement
  • Continuously seek opportunities to improve digital marketing and content management processes. Stay informed of industry trends and competitor strategies to ensure Allina Health remains a leader in digital health care marketing.

• Other duties as assigned.

Required Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, Business or other field
• 5 to 7 years of experience in digital marketing, with a strong focus on SEO strategy and web content management
• 3 to 5 years of experience in planning and executing large-scale website projects
• Proficiency in HTML, CSS, JavaScript, and familiarity with content management systems such as Sitecore, WordPress and Adobe Experience Manager
• Experience with SEO tools (e.g., Brightedge, Screaming Frog, AHREFs), Google Analytics, Google Data Studio and PPC and social media platforms

Preferred Qualifications

• Knowledge of CRM systems (Salesforce, Pardot)

Physical Demands

Sedentary:
Lifting weight Up to 10 lbs. occasionally, negligible weight frequently