The Marketing Data Scientist will be pivotal in inspiring the organization to a more customer centric culture. This role will create customer insight to drive data-based decision-making, improve marketing effectiveness, and help uncover growth opportunities. This role is critical to providing actionable insights to all business units' stakeholders.

The Marketing Data Scientist is responsible for collecting, analyzing and interpreting marketing spend, performance, and customer data. The role also includes predictive and statistical modeling to forecast consumer behavior and optimize marketing strategies. This role would be responsible for troubleshooting and diagnosing low organizational demand performance. Job functions include data analysis, statistical modeling, data mining, A/B and multi-variant testing design, performance measurement, market research, collaborative decision-making, data visualization, and data-driven insights.

The Marketing Data Scientist is responsible for planning and executing weekly and monthly reports that showcase marketing performance and demand-centric marketing impact.

Customer & Marketing Analytics
• Insight Identification and Communication
• Data Storytelling and Visualization
• Market and Competitor Intelligence
• Provide a high level customer service, display a positive image to internal and external customers, and promote organizational teamwork.

Required Qualifications:

• Bachelor's degree in a quantitative field (e.g., Data Science, AI/ML, Statistics, Applied Mathematics, Physics, Engineering, Computer Science) or three years of direct experience in marketing analytics or data science in lieu of Bachelor's degree
• Minimum two years' experience using analytical skills including diagnostic and statistical analysis, predictive modeling and data mining
• Basic understanding of digital marketing channels (e.g., email, web, paid media, social media)
• 1 year experience with data visualization tools (e.g., Tableau, Power BI)
• Strong attention to detail, critical thinking and problem-solving skills

Preferred Qualifications:

• Proven advanced understanding of marketing principles, concepts and strategies, digital marketing channels and social media platforms
  
• Experience with multi-touch attribution
  
• Experience with Google Ad, Meta Ad and LinkedIn Ad Analytics
  
• Strong experience with Google Analytics
  
• Strong experience with Microsoft Office applications: Excel, Word, PowerPoint, Outlook
  
• Experience with Salesforce and Salesforce solutions, such as Pardot
  
• Experience with call tracking applications (e.g., Webex, Invoca)
  
• Strong experience presenting complex information in data dashboard format

The Hazelden Betty Ford Foundation is the largest nonprofit addiction recovery organization in the United States. It is also one of the most mission-driven places you will find. The Hazelden Betty Ford Foundation team is passionate about providing hope and ultimately healing. As a living, growing and evolving institution, the Hazelden Betty Ford Foundation is - at our core- a people-powered organization. Hazelden Betty Ford Foundation is comprised of 1600+ employees, seventeen treatment sites and produces $190 million dollars in annual revenue. This exemplary organization serves nearly 25,000 people annually and is committed to provide hope and healing for those experiencing addiction to alcohol and other drugs.

What makes this organization unique is its total ecosystem approach to prevention, education, research, advocacy and treatment. All of the parts of the organization work together to inform, develop and deliver evidence- based practices that help people reclaim their futures and restore their hope.

Being "a best place to work" is a strategic goal of Hazelden Betty Ford Foundation and it's a goal that every employee plays an active role in helping to achieve. Our culture is a reflection of how encouraged and energized we each feel about contributing our ideas and performing to our greatest ability. Join us and do meaningful work.

We deeply value our employees. Working at Hazelden Betty Ford Foundation includes a comprehensive benefits package, including:

• Competitive Health, Dental and Vision Plans
• Retirement savings plan with employer match
• Paid time-off
• Tuition reimbursement

The Hazelden Betty Ford Foundation is proud to be an equal opportunity and affirmative action employer. We believe that diversity and inclusion among our colleagues is critical to our success as a force of healing and hope for individuals, families and communities affected by addiction to alcohol and other drugs; and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.