Director, Health Economics and Reimbursement (Interventional Urology)
Minneapolis, MN 
Posted Today
Job Description
Senior Marketing Manager, Health Economics and Reimbursement (Interventional Urology)

Coloplast has an exciting opportunity for a Director, Health Economics and Reimbursement to join our Interventional Urology team.

You will be responsible for supporting the overall health economic strategy for the Coloplast Interventional Urology business. This critical role is a new function on our marketing team focused on improving our economic evidence marketing capabilities to further our growth agenda. You will be an integral part of developing evidence-based value propositions to strengthen our competitive advantage in a changing healthcare environment. By developing and executing strategies, programs and tools that integrate health economics evidence, reimbursement strategy, outcomes research and market access solutions, you will be part of enabling success of current and new offerings.

This role reports into the VP of Marketing for Interventional Urology.

Major Areas of Accountability

Health economic evidence leadership

  • In-house expert in U.S. and global health economic dynamics related to Interventional Urology
  • Work closely with our Marketing, Sales and National Sales team to create specific evidence and tools to communicate our health economics benefits to key customers, including IDN's and GPO's
  • Lead the development and planning of health economic studies that meet business objectives
  • Monitor latest health economic trends and assess impact to our business

Health Economics functional expertise

  • Review and evaluate implications of key scientific publications and payer policies
  • Identify, design and conduct analyses and modeling to assess health economic impact of Coloplast offerings to the healthcare system
  • Draft, edit, and deliver results and findings relevant to internal and external stakeholders: e.g., abstracts, posters, manuscripts, value dossiers, proposals, tools and presentations
  • Provide guidance in data collection activities to Coloplast employees and external stakeholders

Reimbursement functional expertise

  • Incorporate knowledge of payer (Medicare, Medicaid, Private Payer) reimbursement / coverage trends and policies to ensure optimal access to the Coloplast Interventional Urology portfolio
  • Investigate and recommend best reimbursement pathways for new and existing products Medicare, Medicaid, and private payers
  • Ensure company external communications accurately represent reimbursement, coverage and policy guidelines
  • Collaborate with new product development teams early in the process in formulating appropriate reimbursement plans and associated clinical / health-economic evidence development
  • Lead and execute applications of payer coding and reimbursement requests, e.g., PDAC Coding Verification Requests, HCPCS Code Modification Requests, State Medicaid coding applications
  • Provide expertise in reimbursement and coverage processes across various types of payers globally

Stakeholder management and communication

  • Collaborate with cross functional teams including Marketing, Sales and Clinical teams to develop compelling health economic value propositions and publication plans
  • Brief management team members on the business implications for Coloplast Interventional Urology health-economic value
  • Articulate the Coloplast health economic value to payers, hospitals and other healthcare organizations
  • Establish working relationships with professional organizations, medical societies and other key third parties to influence health economic topics relevant to our business

Basic Qualifications

  • Bachelor's degree with focus in life science, health economics, statistics, marketing or related field
  • Advanced degree (e.g. MBA, MPH, PhD) preferred
  • A minimum of 5-7 years of medical device/technology industry, pharmaceuticals, managed care and/or health related industry
  • Strong business acumen; experience working with various business partners (Sales, Marketing, Medical Marketing, Clinical)
  • Success in developing and executing strategies and tools that showcase the healthcare economic benefit of specific therapies and products
  • Experience working with healthcare stakeholders (payers, hospitals), trade associations, professional and medical organizations and ability to develop mutually beneficial health economics initiatives
  • In-depth understanding of and experience in Health Technology Assessment preferred
  • Familiarity with coverage and coding of Interventional Urology products
  • Knowledge of clinical and economic modelling in healthcare
  • Travel up to 25%, primarily domestic

The job information contained herein will apply to the candidate successful in being hired for the position. If interested, please apply today!

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with very private and personal medical conditions. Employing more than 10,000 people and with products available in more than 100 countries, we are one of the worlds leading medical device companies. We are constantly growing our business and always looking for new ways to move forward - we explore, learn and look for new ways of doing things. Curiosity works here.

EOE M/W/Vets/Disabled


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
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