Responsible for assisting the account executive at an advertising agency. Services accounts, performs administrative work, and ensures deadlines are met.
Primary Responsibilities
Assist account executive with a variety of tasks.
Meet with clients to discuss goals, objectives, and needs.
Identify advertising requirements and audiences.
Devise advertising campaign.
Set deadlines.
Kick off campaign.
Present campaign ideas to client.
Get budgets and ideas approved.
Brief media, creative, and research staff.
Formulate marketing strategies.
Maintain regular contact with both creative staff and clients.
Negotiate fees and hourly rates.
Get approval for creative work.
Handle budgets and manage campaign costs.
Invoice clients.
Write detailed reports.
Create focus groups.
Identify new clients.
Participate in creating and presenting pitches.
Communicate and build marketing campaigns with business owners.