You'll use your Two-Minute Pitch, coined by the Five O'Clock Club, during networking situations and in job interviews when asked, "Tell me about yourself." However, before you develop your pitch, it's important to have clearly defined job targets. A job target consists of:
- A position or function
- Industry and/or company size
- Geographic area
- What is the most important thing I want this target to know about me? (This is where you position yourself. If they know nothing else about you, this is what you want them to know.)
- What is the second most important thing I want this target to know about me? (This could support and/or broaden your introductory statement).
- Key selling points: statements/accomplishments that support/prove the first two statements.
- Statement of why they should be interested in me/what separates me from my competition
- Other key selling points applicable even indirectly to this industry or position