Many job hunters take time off during the holidays because they believe that November and December represent industry "down" times and seeking employment during these months is basically a waste of energy and resources. Nothing could be further from the truth. This is a myth that has caused job seekers missed opportunities and valuable contacts.

In fact, conducting an aggressive job search during the holidays provides a triple windfall. First, studies show that January is the strongest hiring month of the year. Budgeting and hiring decisions are being finalized at this time in preparation next year. Those who are hired are most likely individuals who have made essential contacts during November and December. Moreover, many companies establish first quarter needs by December and may be eager to get positions filled by the end of the year.

Secondly, the belief that looking for employment during the holidays is a waste of time benefits the well-informed job seeker. Just as his or her chances of being hired are increased by the demands of January and the new year, the competition is reduced. Most people decide to take the time off so an active seeker encounters much better odds that he or she will succeed. Hiring managers and human resources departments complain that they can't hire during the holidays due to the low candidate pool.

Third, and perhaps most importantly, is the increased opportunity for meeting people during the season. People tend to be more receptive to informational and networking interviews. Managers who usually travel a great deal may be in their offices due to the holiday slowdown. Further, they will consider you as being serious about your job hunt if you are searching during the holidays and may give you additional consideration for your perseverance. Finally, once you get in for a meeting, they may have more time to spend with you as there will be fewer job hunters.

During the holiday season, people are more receptive in general. So, it's the perfect time to get out and meet new people. Who knows which one of your contacts might lead to your next job. There are, however, a few guidelines to keep in mind:

• Never ask someone for a job or direct help in landing a job.

People will feel "put on the spot" and drop their eggnog. You can, however, let people know about your desired position, industry and geographical preferences. This allows others to know how they might help you, and then they can make the first move.

For example...

You: “As you may know, I'm looking for a new position in marketing and I'm targeting small, software firms.

Your contact: “Hey, I know someone at Company X. He might be able to give you some leads or have some information. I'll call him.

• Develop and practice your background summary.

This consists of your level/type of experience, top skill sets, any relevant qualities (as appropriate) and the benefits you can provide an organization.

• Do some preparation.

Read or think about a few items of interest which you would be excited to share with others. If you are anxious about meeting new people, having specific conversation points in mind can help.

• Build on one or two relationships.

Go with the goal of making or building only a few relationships. It's quality not quantity that counts. You want to connect and build rapport, which makes others want to help you and feel comfortable referring you. Think of ways that you can reciprocate and be helpful to others in return. The best relationships are mutually beneficial.

• Decide you're going to have fun.

People out of work may complain that they lack the holiday spirit. Connecting with others, however, can be a great antidote. Volunteer work, for example, can offer opportunities to build new relationships plus help you feel better about yourself.

Happy holidays and best wishes for the new year!!