Company Overview

This world is made of dreams. Big, beautiful, exciting, look-what-I-did-here dreams. At American Family Insurance, we see this opportunity everywhere we look. And we believe everyone’s dream is worth protecting.

We’re not like just any insurance company. At American Family, we’re dedicated to inspiring, protecting and restoring your dreams — because we believe a dream is the most valuable thing you’ll ever own. That’s why we make it our mission to give you the support and inspiration you need to realize your dreams.


Here, Passion and Purpose Fill the Halls. And here, we challenge each other to be our best. Because we believe that how we treat one another is just as important as what we deliver to our customers. If you’re looking to make a difference – we’re looking for you. Join our team. And bring your dreams.

Why American Family Insurance?

The American Family Insurance Experience
We are difference makers. Life changers. And dream champions. And we need your talents and passion to continually strengthen our customer-driven culture. Join our team, bring your dreams. We'll help you achieve them. Because here, we provide more than just a job, we provide opportunity.

We want you to have the resources, people and time you need to succeed, so you can find the time and flexibility you deserve to pursue your dreams. Take a look at all the ways we set ourselves apart.

We Value Our Employees as Much as Our Customers

We believe that how we treat one another is just as important as what we deliver to our customers. Everyone — be it an employee or a policyholder — deserves our best. We’re able to give you our best by adhering to six primary values:

Ownership | Urgency | Excellence
We are all leaders of a high performing business delivering unparalleled customer solutions.

Respectful | Empathetic | Collaborative
We embrace the power of teamwork and our partnerships across the enterprise and our communities.

Agile | Resilient | Driven
We are focused and passionate in driving the actions that will move our business forward.

Advocate | Accept | Belong
We encourage and embrace the power of diverse ideas formed through unique experiences and backgrounds.

Entrepreneurial | Risk taking | Empowered
We proactively seek to transform our business in new and meaningful ways.

Transparent | Authentic | Ethical
We operate with integrity in all that we do.

Join More Than a Company

We’re looking for those who care about helping us move forward. Those who embrace challenges and accept change, and work hard to improve the lives of others. It’s our mission to inspire, protect and restore dreams. This is more than a company full of people, it’s a team of dedicated dream champions.

American Family believes it’s important to foster a culture where ethical behavior is a priority. To make our desired culture a reality, we have a continued focus on ensuring our employees feel empowered to create collaborative, trust-based relationships.

For specifics on how we live our values and what we expect of our employees, read the Enterprise Code of Conduct and Business Ethics, and for agents and their staff, the American Family Agent and Agents’ Staff Code of Conduct and Business Ethics.


Celebrating What Makes You a Part of Us
Your ideas, your background, and your experience make a difference. They’re vital to our company’s success. We deliver diversified and innovative insurance solutions by keeping up with the ever-changing demands of our customers. We understand that we can only do this with a diverse workforce.

Promoting the Power of Diversity
American Family Insurance's Business Resource Groups (BRGs) are helping the company bring diverse perspectives forward. The BRGs include employees from many locations who represent a variety of divisions, job levels and generations. The primary purpose of the BRGs is to provide perspective and input into company initiatives for the benefit of our customers, our company and the communities we serve. They champion diversity and their perspectives often help provide the right solution for a business problem or need.

Company Summary
American Family Insurance
Number of Employees
(800) 692-6326
6000 American Parkway
Madison, WI