Summary

As part of the Consumer Experience Digital Product team, this role is responsible for owning the Product Roadmap and managing functional requirements, execution and performance for Marketing Technology features across platforms in support of a portfolio of brands internationally.

Works closely with the Consumer Marketing team, user experience, commercial teams, email developers, vendor partners, brand marketing and internal stakeholders to establish and manage the Marketing Technology roadmap and ongoing technical optimization and implementations of the eCommerce Marketing Technology stack that best positions the company for continued growth.

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Job Description

Primary Duties

• Partner with brand and commercial teams to understand key priorities and ensure the platform is equipped to support them, and provide solutions to leverage existing functionality.
• Develop and manage a product roadmap, ensuring it’s up to date, published and shared with stakeholders throughout the organization.  Coordinate with supporting team members to ensure the product roadmap is properly sized and resourced.
• Key partner of the Brand Activation and eCommerce Product teams, consistently working to align the marketing & commerce tech roadmaps & project prioritization to support business objectives. 
• Define KPIs and embed tooling to improve the quality of measurement and speed of insight
• Monitor performance reports to ensure features are performing optimally, including system availability, system responsiveness, user engagement, conversion of Marketing Technologies include Salesforce Marketing Cloud and the consumer database
• Partner with marketing, analytics, user experience (UX), and development to identify areas of opportunity, and execute against the MarTech roadmap.
• Enable eCommerce teams to use personalization capabilities to enhance offsite to onsite experiences
• Define the user journey through story mapping and document detailed business requirements through user stories and acceptance criteria.
• Ensure the product roadmap clearly ties to user experience, return on investment, and is aligned to the eCommerce strategies and priorities.
• Define and document business requirements for development.
• Inspire ideation and enablement of technical capabilities with marketing and commercial teams. 
• Provide guidance and direction to database operations specialist and their responsibilities.
• Regularly review the performance of purchased / licensed solutions and work with client success teams to continuously optimize.
• Create and present product roadmap updates and performance reports to internal stakeholders.
• Gather feedback from customers, brands, and direct to consumer stakeholders alike to inform roadmaps.
• Benchmark competitor experiences and solutions.
• Partner with Indirect Procurement to launch request for proposals (RFP)/request for quotation (RFQ) and participate in the vendor selection process.
• Performs duties consistent with the company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required

• Bachelor’s degree or equivalent work experience.
• 5+ years of eCommerce, CRM or digital marketing, product management, technical project management or business analyst experience.
• Experience with SalesForce Marketing Cloud, Marketing Automation Solutions and Customer Data Platforms
• Experience making data-driven decisions.
• Previous experience in RFPs, contract negotiations, defining service level agreements desired.
• Strong relationship building and communication skills within cross-functional teams.
• Certification in Scaled Agile Framework (SAFe, Scrum (PSPO/PSU), and/or Project Management Professional (PMP) strongly desired.
• Strong presentation and communication skills.
• Experience creating customer experience (CX) journey maps.
• Experience with Jira and Confluence.
  

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.