Constantly on Instagram?
Are you a Curator at Heart?
Managing your finsta like a BOSS?

We Need You Here!

Social Media Graphic Designers at Pathfinders are social-natives, born with a phone in hand and a passion for all things social media related. They are imaginative, creative, and on top of trends. You will be responsible for developing engaging, relevant content across a variety of social media platforms. From beauty and health to automotive and consumer packaged goods, you'd be helping our clients move their businesses forward. We are currently seeking a polished Social Media Graphic Designer to join our Social Media team. This is a full-time, 100% remote eligible, permanent position with our agency located in Mishawaka, IN.

Pathfinders is a forward-thinking, dynamic marketing agency serving clients across the United States. With a culture defined by positioning our people as our most important asset, we want you to have a career here, and we will invest in you to make that happen. Founded with this philosophy in mind over 40 years ago, there's never been a dull moment. We've experienced continued growth and success through the connections we've made, the relationships we've built, and the clients we serve as a team.

Get to know us at: www.pathfind.com

Candidates will be expected to provide or be prepared to provide a portfolio of creative work or links to any social media platforms create or manage a presence on.

What you'd be doing in greater detail:

• Participate in identifying challenges within the team, developing solutions, and implementing them.
• Stay up to date on the latest pop-culture, social media and digital marketing trends and be able to apply them to our client's brands.
• Collaborates with Copywriters on brand voice and tone to develop seamless art/copy creative output designed for social media applications.
• Continuously improve design, content ideas and executions by working with the data team and Social Media Manager on analyzing social data/metrics, social listening and insights.
• Content ideation to support brand communication priorities.
• Collaborate with the Senior Designers develop high-quality content across all relevant social channels.
• Edit, resize, and add text to photographs/video for social media and blog posts using the Adobe Creative Suite, mobile creative apps, and in-platform tools.
• Understand and replicate all our clients' brand guidelines across a variety of tactical executions.
• Constantly analyze clients' and competitors' social media efforts and integrate
• improvement opportunities.
• Leverage user-generated content as well as influencer-guided content as part of ongoing strategies and executions.
• Propose real-time content based on trending social media conversations.
• Assist with the day-to-day execution of social media campaigns and editorial calendars on social publishing and editing tools.

What we'd like to see in a strong candidate:

• Bachelor's degree in Marketing. Graphic Design, Arts or other related field
• 2+ years of related industry experience (creative agency, digital marketing or consulting)
• 1+ years successfully creating digital content for social media and other platforms
• Experience in video editing and production
• Personal passion and participation on social platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, TikTok, etc.).
• Proven design experience for social media and all digital platforms, including Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, TikTok.
• Experience with social media data analytics reports from various outputs.
• Experience with Adobe Creative Suite, social media in-app tools (channels, publishing and social listening), and creative apps (LightRoom, KiraKira, Unfold, etc.).
• Creative thinker able to propose disruptive ideas that go beyond the clients' brief.
• Ability to work on multiple brands and projects simultaneously
• Ability to come into projects in progress and help troubleshoot and get content completed
• Able to create compelling messages that convey the stories of our clients through
• social platforms.
• Passionate about the creation of content with an understanding of how tone of voice and storytelling generate engagement.
• Works well under pressure and is capable of remaining focused despite rapidly changing priorities and competing deadlines.
• Exemplary knowledge of social media platforms
• Ability to support research-oriented activities

What's in it for you? Lots of good stuff! We offer a competitive salary, commensurate with experience. In addition, our employees are given bonus opportunities, paid vacation, 10 paid holidays, health, vision, dental, life and short-term disability insurance, 401(k) with a 3% "safe harbor" employer contribution (no employee contribution required), HSA annual company contribution, and profit sharing.