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Director Data Standards, Performance & Methodology - Media
New York, NY
Job Description
Spectrum Reach () grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.
JOB SUMMARY
The Director of Data Standards, Performance and Methodology will be responsible for creating company policy on data usage in reporting and calculations, evaluating sourcing and permissions around data usage, help create and document data methodology developed for our products and reports. This role requires the ability to develop and support back-end data analyses by our team and our partners in Data Intellegence and Data Science, the ability to make methodological recommendations, including modeling for Spectrum Reach's DSPM team to power existing and future Spectrum Reach products and inventory sources. This role reports directly to the Vice President, Data Standards, Performance and Methodology.
MAJOR DUTIES AND RESPONSIBILITIES
As the industry moves to an integrated, cross platform and addressable enabled impression based environment, the it is imperative that the Manager, Directors and VP on this team understand the relationship between audiences, ad exposures and outcomes to help drive the input and output metrics, as well as positioning, for Spectrum Reach's future business needs.
This position requires:
Skills/Abilities and Knowledge
Bachelor's degree or equivalent work experience
Relevant Master's degree preferred, but not required
RELATED WORK EXPERIENCE
Hybrid Home / Office environment
ARS700 312505 312505BR
EOE, including disability/vets
JOB SUMMARY
The Director of Data Standards, Performance and Methodology will be responsible for creating company policy on data usage in reporting and calculations, evaluating sourcing and permissions around data usage, help create and document data methodology developed for our products and reports. This role requires the ability to develop and support back-end data analyses by our team and our partners in Data Intellegence and Data Science, the ability to make methodological recommendations, including modeling for Spectrum Reach's DSPM team to power existing and future Spectrum Reach products and inventory sources. This role reports directly to the Vice President, Data Standards, Performance and Methodology.
MAJOR DUTIES AND RESPONSIBILITIES
As the industry moves to an integrated, cross platform and addressable enabled impression based environment, the it is imperative that the Manager, Directors and VP on this team understand the relationship between audiences, ad exposures and outcomes to help drive the input and output metrics, as well as positioning, for Spectrum Reach's future business needs.
This position requires:
- Deep understanding of research best practices in data aggregation, analysis, positioning and reporting as it applies to media and advertising
- Strong Knowledge of various measurement processes for linear viewing and advertising, as well as digital advertising, including syndicated measurement (Nielsen, Comscore, etc.) and first party data.
- Ability to evaluate existing data sets and help recommend new data sets that will maximize the value of Spectrum Reach's inventory and intelligence.
- Work collaboratively with Sales and Technology to translate high level process goals into specific sub-processes with appropriate documentation to guide product implementation
- Develop communication plan to effectively partner with key stakeholders and ensure timely updates on project deliverables
- Proactively identify analysis to support all efforts with an eye toward Spectrum Reach's overall Product strategy
- Help drive cross product implementations and unification efforts
- Support the development and communication of Product Strategies dependent on new services/features to drive financial results. Work with engineering, product management peers, marketing stakeholders and key market areas on implementing strategy
- Work closely with Product and Field Marketing/Research and Sales to ensure successful use of data and products during the launch and adoption phases of all new products
Skills/Abilities and Knowledge
- Strong ability to analyze, interpret and present data
- Strong skills with SQL
- Understanding of design and implementation practices in Tableau desktop and server
- Strong understanding of advanced analytics processes and reporting design principles and modeling
- Strong business acumen and sense of urgency to achieve business results
- Ability to communicate complex technical concepts to all levels of an organization to aid in decision-making
- Working knowledge of Addressable and Targeted Media Measurement, Sales and Reporting
- Proven track record for strong problem resolution techniques, ability to find solutions
- Strong data and presentation tool skills including MS Excel and PowerPoint
- Strong communication skills
- Ability to balance conflicting resource demands and internal pressures with focus towards our business priorities
- Ability to communicate effectively orally and electronically
- Ability to make decisions and solve problems while working under pressure
- Ability to communicate with all levels of management
- Ability to develop, communicate and implement strategies and tactics
- Ability to manage and deliver against several initiatives simultaneously
- Ability to supervise and motivate others
- Ability to prioritize and organize effectively
Bachelor's degree or equivalent work experience
Relevant Master's degree preferred, but not required
RELATED WORK EXPERIENCE
- Advertising Sales
- Experience working within a data platform/data analysis environment
- Managing complex projects
Hybrid Home / Office environment
ARS700 312505 312505BR
EOE, including disability/vets
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
Open
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