Is Your Professional Brand as Strong as Starbucks?
by Barbara Safani - Jan, 2011
Starbucks just unveiled their new logo featuring their well-known green siren but with one dramatic change – the words “Starbucks Coffee” have been dropped from the logo. At first I thought, “What the heck? Why would a company drop their name from their logo? How is that a sound marketing strategy?” But then I thought about it. Maybe it’s an act of shear brilliance. Maybe it’s Starbucks’ way of saying, “Hey, we are Starb...
How to Create a Job for Yourself
by Kevin Donlin - Jan, 2011
If you’ve been jobless for an extended period of time, maybe you ought to stop looking for the right job. Instead, try looking for the right employer. If you do, and contact them with the right message, employers may create a job just for you. It happens all the time -- even in today’s economy. Here are three case studies and takeaway lessons to illustrate … 1) Offer to help first and get hired later While...
Leadership Charisma and Employee Engagement
by Eva Jenkins - Jan, 2011
Background on Charisma Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” It is a classic human tendency to describe anything we do not fully understand in magical or mystical terms. The ancient Greeks observed that some people, generally their leaders, had what they perceived to be a “mysterious quality” that enthralled others and made them want to follow them. Becaus...
How to find a job in 2011: pay attention to emotional intelligence
by Miriam Salpeter - Jan, 2011
A new calendar year encourages us to think about resolutions (for those who believe in them), making changes and fresh starts. Today’s post is one of many from members of the Career Collective community I co-coordinate with my colleague Jacqui Barrett-Poindexter. I encourage you to visit other members’ responses, which will linked at the end of my post tomorrow. Please follow our hashtag on Twitter: #careercollective. This mon...
Positive Resolutions Lead To Positive Changes
by Ramon Greenwood - Dec, 2010
Have you made resolutions to accelerate your career in 2011? Experts say that making resolutions improve by a factor of 10 your odds of achieving positive changes. If you haven’t resolved to make specific changes in your life in the world of work and in your personal life during the new year you can expect to get the same results you experienced in 2010. Ask yourself: “Will that be good enough to get me where I want to g...
Powerful ways to get your resume noticed
by Laura Smith-Proulx - Dec, 2010
As much as you may want to land your next job, you have to feel for the person who is reading your resume on the other side of the hiring table. I can attest to the brain drain that happens after reading hundreds of resumes with similar phrases and nearly identical conventions… giving the impression that they were all written by the SAME person! Generating attention during this hectic job market requires shaking things u...
How to Create an Attitude of Gratitude
by Dr. Maynard Brusman - Dec, 2010
Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow. - Melody Beattie Happiness and Success I believe the key to happiness and success in life and wo...
Be Outstanding!: Make No Excuses
by John G. Miller - Dec, 2010
Daughter Tara, while a high school senior, came home one weeknight after I’d turned in and typed out a note on my laptop. This is exactly how it looked and read: “Dad, I’m sorry for not calling to let you know I wouldn’t be home by ten. I understand things like this can take away the trust you have in me. I won’t even make excuses, because I know I need to have Personal Accountability!” I remember thinking, Wow, great note...
The Perils (and Value) of Career Nicheing
by Jacqui Barrett-Poindexter - Dec, 2010
“Find a niche! Get a niche. Work in a niche!” In his Nov. 22nd post called, “Over-Nicheing,“ Steve Spalding asserts, “We spend a lot of time extolling the unlimited virtues of nichedom, but we rarely think of its very real limitations.” Though he goes on to say you “should” have a niche in order to focus your attention, budget and creative resources at an audience who cares, he also warns that niches can be a trap if you ge...
Is Your Personal Brand Wrong?
by Rosa Elizabeth Vargas - Dec, 2010
A careerist said to me, “I need your help. I need to REBRAND my resume.” Okay. So, I was expecting, “I need a resume like yesterday.” Perhaps, “What is resume branding?” But, an outright “rebrand” —well! If I wasn’t already sitting… Why a Rebrand? You see, this careerist had developed a strong brand; earned a reputation as a ‘department savior.’ The problem? Most of the job offers were coming from companies in need of...
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