OVERVIEW
General Mills is seeking a Senior Planner, Lifecycle Marketing Lead, to support the company's digital lifecycle marketing capability within the Betty Crocker and Pillsbury content platforms. This role will serve as the business lead for ongoing development and enhancement of the consumer's digital journey through consumer journey mapping and lifecycle triggered communications, driving engagement and satisfaction with our consumers. This position requires a strong understanding of consumer behavior, as well as the ability to leverage marketing automation tools to create personalized experiences at scale.
Ideal candidates thrive in an entrepreneurial setting, challenge the status quo and enjoy finding innovative solutions and out-of-the box ideas. They seek out and embrace change and can effectively capture input from stakeholders and utilize it to establish a clear course of action. This role will work closely with a range of key stakeholders including Brand Experience teams across operating segments and external agency partners. The Senior Planner will work in partnership with the Digital & Technology team to advance MarTech capabilities to unlock value through better digital consumer experiences, sending the right message to the right consumer at the right time.
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