Our Credo and Touch Stones
A critical part of our success is being able to transform the customer experience. We want our customers to be happy they've chosen Comcast, and to do so we have to create and continuously adhere to our own standard—a standard that becomes the highest quality benchmark for everything we do. That standard is our Credo:
"We will deliver a superior experience to our customers every day. Our products will be the best and we will offer the most customer-friendly and reliable service in the market."
To bring our Credo to life, the entire organization has to align—employees, products, service, technology, operations, finance, programming and communications. And, we all have to work toward the same goal: to deliver a better customer experience. That's a commitment that all of us can deliver on.
Our Touch Stones
Our Touchstones are our values, defining us as a company, and laying the foundation for our future success. They are:
Ethics – We will always act with the highest standards of honesty, fairness and integrity.
Respect – We will show respect for our customers and for each other.
Quality – We will offer the finest and most reliable products available.
Flexibility – We will always be open to new thinking and approaches, as this helps us adapt to an ever-changing marketplace.
Diversity – We will respect and reflect the customers, communities and cultures we serve.
Employee Focus – We will invest in our people because our company can only be as strong as the people who work here.
Enthusiasm – We will work with an unbridled passion for our customers and for our business.