Motivational Leadership – Creating Loyalty

by Brusman, Dr. Maynard Monday, November 08, 2010
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I was so inspired by attending an online Enlightened Business Summit moderated by Chip Conley Founder & Executive Chairman, Joie de Vivre Hospitality - California's largest boutique hotel group.

Chip is the author of PEAK: How Great Companies Get Their Mojo from Maslow.
Conley inspired TED attendees this year with his revolutionary approach to sustainable business.
Forty top business leaders and authors thought leaders offered their sage advice for creating enlightened and successful businesses. They inspired participants to make our life, business, and our world better through innovative ideas from the frontiers of conscious capitalism.
What is the secret to creating sustainable businesses that marry passion, purpose and profits? Create loyalty by clearly communicating what you believe and why.

Creating Loyalty
There are leaders, and then there are those who actually lead.
Every executive who supervises others must be prepared to motivate—a skill that really isn’t difficult. It requires you to create loyal customers and workers who link themselves to your higher cause.
General Motors so successfully motivated people to buy their cars, for example, they sold more than any other automaker in the world for over 77 years. Although they were first in their industry, they did not inspire loyalty.
External incentives or benefits are insufficient. True leaders create followers who are inspired—not simply swayed by marketing or hype. Their willingness to act is rooted in a deeply personal cause that is greater than themselves—even if it means making a personal sacrifice. They’re willing to pay a premium, put up with inconvenience, and even ignore their own pain and suffering. They will do whatever it takes to follow your ideas because they believe in you or your company.
The leaders at Apple who helped create the iPhone, iPod and iPad don’t complain about long hours or technological challenges. They remain dedicated to finding solutions that improve others’ lives. They don’t inspire employees with money, gym facilities or company picnics. They inspire their employees to care about why you’re in business.
As for customers, never mistake repeat business for loyalty. Repeat business means people do business with you multiple times. Loyalty means people are willing to turn down a better offer to continue doing business with you. Loyal customers don’t even bother to research the competition or other options.
Are you working in a professional services firm or other organization where executive coaches provide leadership development to grow leaders who inspire others? Does your organization provide executive coaching to help leaders develop a more sustainable business? Enlightened leaders use their emotional intelligence and social intelligence skills to create purpose-driven workplace cultures.
One of the most powerful questions you can ask yourself is “Am I an inspiring leader who helps create loyal customers?” Emotionally intelligent and socially intelligent organizations provide executive coaching for collaborative leaders who are curious about creating sustainable businesses.
Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help you create a happy and prosperous business where everyone is fully engaged. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.