Job Scope
Responsible for Marketing of the Immunodiagnostic product portfolio reporting to the Immunodiagnostics Marketing Director EMEA, APAC, & LATAM. The main objectives of this role will be to prepare and lead the execution of the marketing plan for the assigned portfolio area.
Ensure compliance with the Code of Ethics, the Quality Management System, the Company Policies, and the Corporate Procedures
Key Duties and Responsibilities
The Marketing Manager will play an important role defining the short and medium-term strategies in order to increase revenues across the assigned Diasorin immunodiagnostics product portfolio. The individual will need to work closely with local & corporate marketing teams to develop the right marketing programs, lead their execution and ensure strong results. . The position will require excellent product, market & country knowledge to be able to make an impact with the proposed marketing actions/plans.
This position combines marketing know-how and product expertise to define priorities for products in the key countries, helping the local teams to find opportunities for their assigned portfolio to assure clear plans executed in an effective way through Diasorin's commercial organization. This requires a hands-on approach and 40% time in the field, with a strong focus in Europe.
As such, this Marketing Manager is expected to:
* Understand the customer / country / regional needs and diagnostics market. Support the needs with facts and data. Consolidate and feedback this relevant market needs and analyses, for the assigned products and any newly developed assays.
* Contribute to product launch plan definition and execution.
* Become the point of reference for assigned geographies for product development, to ensure effective contribution to the product in development to fit with the market needs.
* Develop the appropriate programs with the local/country Immunodiagnostic Marketing Managers. Implement the right tools, tactics, and trainings to ensure the commercial organization is ready to drive growth across the assigned portfolio.
* With the Immunodiagnostics Marketing Director, develop, the right materials to be used by the local marketing and sales organizations, lead the implementation of the marketing programs, measure the impact, and ensure the right support and follow up with the different countries and regions.
* Build and maintain effective working relationships with key internal stakeholders and externally develop the appropriate KOL network.
* Actively, support local promotion and participate in business meetings, tradeshows, lead regional scientific conferences or local events.
* Follow up with countries on commercial sales opportunities and monitor activities (Salesforce.com dashboard).
* Contribute or develop internal product training aimed to support the sales force / distributors with key arguments, solution positioning and battle cards on competition.
* Maintain a 360 view of the marketing activities to assure the right alignment with countries and regions in terms of branding.
Education, Experience, and Qualifications
While our headquarters are located in Dietzenbach, wewelcome applications from candidates residing in various areas across Germany.
What we offer
Receive a competitive salary and benefits package as you grow your career at DiaSorin. Join our team and discover how your work can impact the lives of people all over the world.
Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and Canada and to complete the required employment eligibility verification document form upon hire. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities. If you are a US or Canada candidate and require assistance or accommodation during the application process, please contact the North America Talent Acquisition Team at hrtalent@diasorin.com or 1-800-328-1482 to request an accommodation. The above job description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Diasorin reserves the right to modify or amend this job posting as needed to comply with local laws and regulations. Please note that offers of employment at Diasorin may be contingent upon successful completion of a pre-employment background check and drug screen, subject to applicable laws and regulations. This position is not eligible for partnership with a third-party search firm vendor without expressed, written consent from the Diasorin Human Resources Department.